.” With those words, I visualized everything we’d slaved over for months crumple itself into a ball of trash and — ironically — flinging itself into the bin beside me. Despite stellar traction at over 4 million users and 15 million flings opened per day after launching less than a year ago, Fling had morphed into something entirely different from what I initially conceived.It was October 2013, and I was on a plane from Hong Kong to London.
They were sharing snippets of their lives all over the globe, from America to Zambia.
In a related disciplinary question, I was not willing to carry out a purely ″literary″ analysis that considered mostly formal and thematic elements while playing down the living context of the storytelling sessions I had recorded.
Yet, again coming back to the contextual or ethnographic dimension of the research, it was difficult to gauge exactly how much truly accurate information I could provide to the overall analysis.
It was the same dull, slow-moving animation I’d seen countless times before, but this time was different.
I’d spent a lot of time thinking about what the next big in social messaging was going to be, and as I flipped through British Airway’s in-flight magazine that showed its hundreds of routes around the world, a vision started to crystallize. There was apprehension, and possibly a faked medical emergency involved, but finally I managed to reach our COO.